“I don’t necessarily aspire toward full sobriety, but with all the challenges of leading a company, drinking less is a little bit like having a superpower.”
-Dean Eberhardt, Co-Founder & CEO, Hoplark HopTea
Dry January Series #3
A month of exploring the most innovative non-alcoholic craft brands in the world & the sober curious movement.
On this week’s episode of the Eat Green Make Green Podcast I sit down with the amazing Dean Eberhardt. Dean is the Co-Founder & CEO of Hoplark, the inventors of the wildly popular hopped tea. HopLark has exploded over the past few years, appealing to both the craft beer crowd and the health conscious consumer and is available nationwide at Whole Foods. We talk about how Dean’s desire to live healthier sparked the idea for Hoplark, how his craft beer home brewing background influenced the making of the product, the many different uses and customer types that have embraced Hoplark, what drinking less alcohol has done in Dean’s life, some of the other habits he focuses on for his health and wellness, his advice to aspiring entrepreneurs, why Hoplark has intentionally avoided taking on VC funding, his advice for trying to drink less alcohol, and why flavor matters. Another killer episode in the Dry January Series!
